Amazon has officially withdrawn from Google Shopping Ads globally. After months of slow pullback, Amazon has now fully exited the Shopping Ads auction across all markets, including the U.S. and internationally. This major shift was confirmed by multiple e-commerce experts tracking millions of ad impressions.
Why did Amazon leave Google Shopping Ads?
Amazon hasn’t released a public statement explaining the decision. However, experts believe Amazon may be shifting its strategy to rely more on its own advertising ecosystem, rather than spending on Google. By exiting the Shopping Ads auction, Amazon might be aiming to cut ad spend costs, take more control over customer traffic, or focus on more profitable ad channels.
What are Google Shopping Ads?
Google Shopping Ads are product listings that appear at the top of Google search results when users look for something to buy. These ads show product images, prices, reviews, and the seller’s name. They are paid placements used by retailers to get visibility on Google’s search engine.
How does Amazon’s exit affect advertisers?
Amazon was a dominant player in Google Shopping Ads, often appearing in up to 30% of all shopping auctions tracked. With Amazon gone, competition has reduced. That means smaller retailers and challenger brands now have more chances to be seen, and ad costs might drop, making it easier for others to compete.
Changes in the Shopping Experience for Consumers
Consumers might start noticing more variety in the Shopping Ads they see. Without Amazon always showing up at the top, there’s more room for new or local brands to appear. This could make it easier to find better deals, alternative products, or niche items that were previously overshadowed by Amazon’s dominance.
Is this change permanent?
There’s no official word yet from Amazon about whether this is a permanent move. Right now, it’s a complete global exit, but it’s possible Amazon could return later if their strategy shifts again. For now, advertisers and marketers are adjusting to this new landscape.
What are experts saying?
Industry voices like Mike Ryan and Josh Duggan have confirmed the global pullout. Duggan shared data from 13 million impressions showing Amazon disappeared from the Shopping Ads auction since the afternoon of July 22. Ryan called it a “dramatic international exit,” and both believe it has opened new doors for brands that previously competed directly with Amazon on price and product.
This isn’t just an internal Amazon update, it has real impact across the e-commerce and digital ad industries. It’s trending now because it quietly changes how people shop, how ads are priced, and who gets seen on the world’s largest search engine. It’s a rare move that levels the playing field for businesses of all sizes.
Should advertisers make changes?
Yes. If you’re running Shopping campaigns on Google, this is the time to analyze your impression share and CPCs (cost-per-click). With Amazon out, you may gain more visibility with the same budget. This could be a great time to scale or experiment with new product ads
Amazon has a massive internal traffic engine, and many users go directly to Amazon without using Google. But it does mean they’re less visible to new customers who begin their shopping journey on Google, so they might lose out on impulse buyers or early product searches.
Final thoughts
This is one of those quiet but powerful changes that doesn’t make big headlines but shifts the entire ecosystem. Amazon pulling out of Google Shopping Ads is more than just a marketing update, it’s a real-time business opportunity for brands and a new shopping experience for users.
In my opinion, this is the perfect time for challenger brands and smaller retailers to claim their space in the digital market. Fewer giants in the arena mean more room to grow. If you’re in e-commerce, take this as your moment to go all in on visibility, while the competition takes a break.
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