Heads up, website owners and SEO watchers – Google just dropped another core update.
On June 30, Google officially began rolling out its June 2025 Core Update, and like all core updates, this one could shake things up across the search landscape. According to Google, the update started at 7:34 AM PDT and may take up to three weeks to fully roll out.
So, if your website traffic feels a little wonky right now, don’t panic, it might just be the algorithm shifting under your feet.
What Is a Google Core Update, Anyway
Unlike updates that target spam or low-quality reviews, core updates are broad improvements to how Google ranks content across all topics and industries.
They’re not aimed at any one website or type of content, they’re more about fine-tuning the system to better deliver helpful, trustworthy information to users.
In other words, this isn’t about penalties, it’s about better results for searchers, and that might mean reshuffling rankings across the board.
What You Should Keep an Eye On
Now’s the time to track your SEO metrics a little closer than usual. Here’s what to watch:
- Ranking Fluctuations: Check your key search terms daily. Things may go up, down, or sideways.
- Traffic Patterns: Keep an eye out for unusual traffic drops or boosts.
- Google Search Console: Look at impressions, clicks, and average position to spot early trends.
- Competitor Movements: If your traffic is changing, check how your competitors are doing, it could point to a wider trend.
Don’t Overreact ! Here’s What to Do Instead
One of the biggest mistakes during a core update? Making hasty changes before the dust settles. Google even says: “Avoid over-correcting during rollout.”
Here’s what you should do instead:
- Document Everything: Track what’s changing so you can compare after the update is done.
- Keep Creating Great Content: Focus on what Google loves, useful, original content that answers real user questions.
- Stay Calm: Rankings can bounce around during rollouts. Give it time.
- Prioritize E-E-A-T: That’s Google’s focus on Experience, Expertise, Authoritativeness, and Trustworthiness.
Looking Ahead
Every Google core update is a big deal. Whether you’re a small business, an influencer, or a media outlet trying to rank, even a slight change in visibility can mean a big shift in reach or revenue.
And with so much talk around AI content, changing algorithms, and growing competition in search, this update is landing at a very interesting time. Google wants to keep improving results and that means sites that offer real value will always win in the long run.
Google’s core updates are part of its ongoing mission to make search better for everyone. While it may shake things up, it’s also a chance to reflect on your site’s content quality and long-term SEO strategy.
As always, AdChronicle will keep tracking the update as it unfolds. Stay tuned for more social media news, SEO insights, and the latest from the world of digital trends.