Squid Game Season 3 drops worldwide on June 27, 2025 – let the final game begin.
When it comes to marketing, Netflix doesn’t just promote shows, it creates global events. And with Squid Game Season 3, the streamer has upped the ante. Launching June 27, the final season of the dystopian phenomenon isn’t just a sendoff, it’s a full-blown cultural movement. Forget trailers and press tours. This is movie marketing as immersive entertainment, and it’s trending now for all the right reasons.
The Strategy: From Viewers to Participants
Trending now across the globe, the Season 3 campaign doesn’t settle for screens, it breaks out of them. With Squid Game Season 3 releasing on June 27, 2025, Netflix isn’t just promoting a series; they’re orchestrating a global movement. It’s part performance, part social experiment, and all marketing genius.
Netflix’s high-stakes campaign pushes beyond the screen to turn fans into active players. Rather than simply teasing episodes, the platform rolled out interactive experiences, global collaborations, and wild viral stunts that invite fans to step inside the world of Squid Game.
The idea is simple: If this is the last season, it needs to live far beyond the final episode.
Immersive Experiences: Fans Step Into the Game
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Forget red carpets, Netflix went bigger. In cities like New York, Seoul, Mumbai, and Sydney, fans aren’t just watching Squid Game, they’re living it. Through Squid Game: The Experience, ticket holders play life-sized versions of the show’s challenges. “Red Light, Green Light” under the chilling gaze of Young-hee? Check. A vibrant Night Market with Korean street food? Also check. There’s even a Squid Mart selling exclusive merchandise, because who wouldn’t want to walk away with a Pink Guard plushie after dodging elimination?
This kind of experiential marketing turns a binge-worthy series into a real-life adventure, turning viewers into loyal superfans who don’t just consume content, they post, share, and evangelize it.
Viral Moments in Everyday Life
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Netflix is also going local in fun ways. In Malaysia, they placed a giant Squid Game card in public places and filmed the pink guards doing normal things like laundry and eating street food. It looked strange and that made it go viral fast.
These smart, local stunts make the show feel real, and they work great for social media marketing.
Big Brand Collabs: From Doritos to Fortnite
To reach even more fans, Netflix has teamed up with big brands. In Fortnite, players can try out Squid Game challenges. And with Doritos, they’ve created a “Flamin’ Hot or Not?” chip bag, where one in four chips is super spicy, just like the risky games in the show.
These fun tie-ins make Squid Game part of everyday life, from snacks to gaming.
Riding the Korean Wave
Netflix is also leaning into the global love for Korean culture. After past seasons, people started buying dalgona candy, soju, and green tracksuits. This season continues that trend. Netflix’s strategy uses this fan-driven excitement to keep the show trending now and long after it airs.
A New Kind of Netflix Advertising
In short, Netflix is doing more than just promoting a show, they’re inviting fans to play, post, and participate. With real-world games, viral stunts, and brand deals, the Squid Game marketing plan is smart, bold, and totally trending.
It’s not just a show anymore. It’s an experience and a powerful example of how marketing can be part of the story.
What About You?
Would you join a real-life Squid Game experience if it came to your city?
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