Meta is going all-in on business messaging, and if you use WhatsApp for your brand, the latest updates might change how you connect with customers.
From streamlined WhatsApp ad creation to AI-powered chatbots and even voice and video calls, Meta’s newest tools are built to meet people where they are: in their DMs.
Ads Manager Now Includes WhatsApp Ads
Meta is making it easier to run multi-platform ad campaigns by bringing everything, including WhatsApp ads, into one centralized flow in Ads Manager.
That means you can now:
- Use the same creative assets across Facebook, Instagram, Messenger, Threads, and WhatsApp.
- Manage budgets and campaign performance in one place.
- Upload your subscriber list and either manually select placements or let Meta’s AI (Advantage+) do the optimization for you.
It’s a major move toward simplifying campaign setup, especially for small and mid-sized businesses looking to reach people in chat-first channels.
Meta also introduced smarter AI support for WhatsApp. These aren’t the usual clunky chatbots that frustrate users. The new Business AI will be able to do things like recommend products based on what customers like, help them buy items, and follow up with messages, all inside WhatsApp.
This means a customer can ask about a product, get a helpful suggestion, make a purchase, and even get order updates without ever leaving the app. That’s not just convenient it’s powerful.
AI to Find Your Ideal Audience
Meta’s AI is stepping up big time.
Whether you’re using your own customer data or relying on Meta’s targeting, their system now uses AI to identify who’s most likely to engage with your ads, even if you don’t know who they are yet.
This matters because:
- AI can spot patterns and preferences across millions of users.
- Your ads reach the right people, faster, without the guesswork.
This could be a game-changer, especially for brands with limited resources but big ambitions.
From DMs to Direct Calls: Voice Support Is Back
Not every customer wants to text. Some still want to talk. Meta’s latest update adds:
- Live calling between customers and businesses (if they opt in)
- Business-initiated voice or video calls
- The ability to send voice notes for quick updates or support
From telehealth appointments to high-touch sales, this opens the door for brands to have real conversations again, right inside WhatsApp.
Plus, all of this lays the groundwork for the next big thing: AI-powered voice support.
Say Hello to WhatsApp Status Ads
Just like you post Stories on Instagram, WhatsApp Status ads are now available in the same campaign workflow. That gives you another space to show up, especially for users who engage more in private feeds than public ones.
And guess what? People are messaging way more than they’re posting, so this trend is only growing.
These updates are a big deal because more and more people are choosing to message instead of calling or emailing. Meta says people send way more DMs now than public posts. That’s a big shift in how we all communicate.
So it makes sense that Meta is helping businesses meet people where they already are, in private chats.
By bringing all these tools together, Meta is turning WhatsApp into a real business hub. You can advertise, answer questions, give support, and even close sales, all from one app. It’s more personal than a website and easier to use than email.
And because everything is happening inside WhatsApp, it feels more natural. People already trust the app, and they’re used to chatting on it. That makes it more likely they’ll interact with your business there, too.
For small and medium-sized businesses especially, these updates can make a big difference. You don’t need a big marketing team or complicated tools. With just a phone, a WhatsApp account, and some creativity, you can reach your customers in a way that feels friendly and human.
Meta is also thinking about the future. The new calling features could eventually include AI voice support, meaning bots might be able to talk to people, not just text. That’s still down the road, but it shows where things are going.
In short, these changes are about making business messaging better. They make it easier to reach customers, answer faster, and do more without leaving the app. Whether you’re selling clothes, offering services, or running a clinic, WhatsApp is becoming the place where you can handle everything.
These are the kinds of trending updates that show how fast marketing and communication are changing. WhatsApp isn’t just an app on your phone anymore, it’s becoming your new storefront.
Stay tuned with AdChronicle for more social media news, marketing tips, and the latest updates on what’s trending now.